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How Businesses Use Social Media Infographic

The explosive growth of Social Media including Twitter and Facebook for personal use has been well documented, however the use of Social Media for business use is less so. As a result Hiscox commissioned a study of business usage of social media usage with Optimum Research, gaining responses from 305 owners, partners and senior decision-makers from UK SMEs with 1 - 249 employees. The resulting infographic explores how entrepreneurs buy your instagram followers are now using social media as a business tool. It also looks at the platforms they engage with as a way to reach their prospects, customers, suppliers and trading partners. Interestingly the study found that 57% of small businesses utilise social media to support their marketing efforts. Looking at the types of platforms they use, Facebook takes precedence with 19% using it for business related social media, compared to 14% who use Linkedin. The most common purpose businesses gave for engaging with social media was to help increase brand awareness (27%) and a further 15% used it to boost sales. So why is social media so important to their business models? According to the study by the Neilsen Company, 53% of adults who use social networks follow particular brands and four in five active Internet users visit blogs and other social platforms. It also reveals that social media for business is predicted to take up a significant amount of digital media budgets for SMEs by the end of 2014.

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How To Start Your Own Social Media Business

Utilizing social media to its fullest potential can propel a business to the next level — if done correctly. Yet the world of social media is still new to many people and is constantly evolving. buy 100 instagram followers So entering the digital world can be intimidating to those looking to expand their online presence. For business owners who aren’t interested in handling social media marketing themselves, outsourcing is an option. And providing these social media services to other companies can be a business in itself.

Start Your Own Social Media Business

If you’ve ever thought about how to start your own social media business, consider the story of Rachel Strella of Lansdale, Pennsylvania. Strella is the owner of #Strella Social Media. The company is a social media management agency. This means it specializes in maintaining the Facebook, LinkedIn, Twitter and blog presence for other businesses. But Strella also assists other business owners with planning social media buy instagram followers for cheap strategy. After college, Strella tried her hand at a variety jobs mainly in the marketing field. In an email interview with Small Business Trends, Strella explained: “I worked in a variety of roles related to marketing and sales including titles like: marketing assistant, marketing coordinator, marketing manager, circulation marketing coordinator, leasing consultant, editorial coordinator, etc. I also worked in a variety of industries including real estate, media, publishing, and non-profit.” But she never stayed at one job for long. So Strella’s friend and mentor Maria, who she’d met through the Central Pennsylvania Association for Female Executives, suggested she might be an entrepreneur at heart.

In the summer of 2010, the pair met for lunch and Maria shared her frustrations after attending a social media event. She was still having trouble fully grasping all the issues discussed. Strella had used social media in her previous jobs. So she was able to explain how social media can be used to promote a business. She also suggested what social media tools would best suit Maria’s business. Maria, impressed by Strella’s knowledge, suggested she begin her own social media consulting company. At first, Strella began taking on just a few business clients at a time while working a day job.

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Copyright 2016 by New Medicine Foundation